Complex B2B sales in industry and technology are our home ground.
Botte Secrète is based in Lausanne. Our clients are mainly Swiss companies or international companies established in Switzerland. Most of them want to develop international markets, although some projects also concern the Swiss market. Together with them, we design and roll out the strategies and systems they need to make progress in these markets.
Their sales often involve several decision-makers, long cycles and close coordination between sales and marketing teams. This is the ground on which we developed our Go‑to‑Market method: we design the strategies, build the systems that matter and help the teams put them into practice.
Why “Botte Secrète”?
A “botte secrète” is a secret weapon: an advantage nobody sees coming that can make the difference at the decisive moment. Our name expresses the ambition we share with our clients: to develop a way of winning markets that their competitors have not yet built. Our Go‑to‑Market method is one of the ways we make this advantage concrete.
Leadership Team
Dany Cerone
Partner - Client Strategy Director
Jodie Robinson
Client Director
Romain Sandoz
Strategy Lead
Sylvain Couchoux
Market Intelligence & Data Lead
Maic Anthoine
AI & GTM Engineering Lead
Experience forged in the field
Our projects, our conversations with leaders and our experiments feed the method. They also gave rise to B2Bible, our book on B2B growth.
Discover B2Bible
Let’s talk
We have much more to share in confidence. Let’s talk to see whether we are the right partner for you.
- Would you like to know more about how we support our clients and how we work?
- Keen to learn more about the ways we can work together?
- Do you have a specific need or challenge in mind?
