What we built. What it changed.

Projects that touch our clients’ markets, accounts and systems are often confidential. We can still show how our Go‑to‑Market method has been applied: the starting point, the approach and systems put in place, then the results our clients allow us to share.

Win and grow a major account
We supported a technology company in winning and expanding a major account. A targeted conquest approach, followed by long-term sales support, opened the relationship and developed new opportunities within the account. This relationship has generated more than 2.3 million in revenue.
2.3 M+in revenue generated with this account
Grow lead acquisition
For a software company whose digital channels generated too few qualified meetings, we built an acquisition engine. By testing and refining approaches, messages and channels, we reached an average of 14 qualified sales meetings per month after six months of work.
14qualified meetings per month on average
Build relationships with strategic accounts
For a technology and services company, we built a joint marketing and sales programme to engage the key contacts at its priority accounts. Within twelve months, it established genuine relationships with more than 250 accounts.
250+accounts with which a relationship was established in 12 months
Develop two new markets
We are supporting a technology company in developing two markets, one regulated and one private. Market analysis, identification of priority accounts and positioning shape a strategy and an engagement approach specific to each. We have also put in place the systems, tools and shared practices that support the work of the marketing and sales teams.
Transform marketing and sales practices
We are supporting an energy company in transforming its marketing and sales teams and practices, involving more than thirty employees. The work combines change management, skills development, shared methods and changes to tools, including a CRM project. We also work with the teams on key strategies and campaigns.
Engage priority industrial accounts
For an industrial company, we built a targeted market development approach for accounts that respond poorly to traditional sales outreach. Market analysis, identification and prioritisation of accounts, then an engagement programme coordinated between marketing and sales: every action aims to build the right relationships and move conversations towards sales opportunities.

What do B2B companies that get ahead do differently?

During an inspiration session, we present a selection of concrete cases, approaches and systems for complex B2B sales. We then discuss what resonates for your market.

Discover the inspiration session →

Strategies taking shape

Positioning, identity, campaigns and content: see how we give shape to our clients’ strategies to make their offers clearer, spark interest and support their business development.