Understand the levers of B2B go‑to‑market to gain clarity, consistency and growth
A one-of-a-kind Swiss book on the marketing and sales challenges and practices of companies, with 150+ interviews
Business leaders interviewed
150+Talks given on the book
17+Marketing and sales tools and methods
18+One-of-a-kind book on B2B challenges
1
B2Bible in a nutshell
In many companies, B2B go‑to‑market remains underused. Not because it is pointless, but because it is poorly framed.
Teams launch campaigns, test tools and talk about activation, without always knowing what they are trying to achieve.
Our book helps you adopt a clear go‑to‑market approach, connected to the real challenges of growth, differentiation and performance in your markets.
A tool for better decisions, better alignment and better progress
B2Bible is for those who want to accelerate without spreading themselves too thin.
Executives, marketing leaders, project managers, sales managers, management committees…
This book is meant to be a tool for the moments when you need to:
- Clarify your strategy in a changing market
- Create a common language between marketing, sales and product teams
- Build a consistent approach to stand out
- Save time on internal decision cycles
- Lay out your approach before launching a growth plan
What you will find inside
The content is structured in 7 chapters that support in-depth thinking: positioning, acquisition, communication, management.
Inside:
- More than 150 interviews with Swiss B2B decision-makers
- Real cases, dilemmas lived first-hand and blind spots identified
- Frameworks to map your challenges
- Tools to activate your marketing and sales actions more precisely
- Examples from complex sectors such as technology, industry, energy and healthcare
Each chapter serves a simple goal: to help you understand your market better, structure your response and build lasting growth momentum.
Read an excerpt
The introduction and the start of the first chapter are freely available. Enough to get a clear idea of the tone, the substance and the structure.
Who is it for, in practice?
The book is already circulating in several management committees. It serves as a basis for workshops, strategy sprints and market decisions.
It does not replace a consulting engagement, it prepares for one. It does not offer ready-made answers, it helps you ask the right questions.
Ideal, for example, for...
An SME looking to structure its marketing so it can scale more cleanly
B2Bible gives SMEs a framework for rolling out a clear, repeatable go‑to‑market approach. It can guide how objectives are set, how key roles are organised and how skills are developed. The aim is to move from one-off initiatives to a broader approach that can support lasting growth.
A group repositioning an offer or a business unit
During a repositioning, B2Bible provides a framework to structure the analysis and bring teams together around a shared diagnosis. It offers tools to explore the market, identify priority personas and test new value propositions, preparing the decisions without imposing a ready-made solution.
A company that wants to activate a new channel or a new segment
To launch a channel or reach an unfamiliar segment, B2Bible sets out agile methods and concrete cases. It points to the indicators to take into account and helps you ask the right questions before getting started.
A management committee that needs common ground before making a decision
In a management committee, B2Bible provides a shared vocabulary and a reference set of questions to structure the discussion. It aligns participants on the key issues (market, positioning, ROI) and helps raise the right questions before any strategic decision.
Get B2Bible nowOr share it with your team
Talks
The team behind B2BibleBotte Secrète, your B2B go‑to‑market partner for industry and technology.
For more than ten years, we have helped industrial and technology companies develop their markets and win key accounts. Our Go‑to‑Market method connects strategy, execution and systems: we identify the markets and accounts to prioritise, design the approaches to engage them and roll them out with your teams. B2Bible brings together what we learned from more than 150 Swiss B2B leaders.
Discover our expertise