Your market is moving. Track it closely
Spot key accounts. Understand why to act now. Approach the right people.
In B2B markets, opportunities often start to take shape before a prospect even gets in touch with you.
Market Spy helps you spot market shifts, identify the accounts that deserve your attention and approach the right people with a relevant reason to act.
You cover an entire market. But do you know where and when something is brewing?
The most promising prospects are not the most obvious ones.
In a complex B2B market, your team can prospect hundreds of companies without seeing that a key account is preparing a project, hiring, comparing solutions or looking at a competitor.
It goes in cold, makes attempt after attempt and sometimes misses the moment when a conversation would have made sense.
Market Spy gathers useful information about your market and your targets. It helps you choose the accounts that deserve your attention, find the right people and act with more precise context.
The goal: spend your team’s time on the opportunities that are worth the effort, before they become obvious to everyone.
See what is happening. Know where to act.
Market Spy connects scattered information to help your teams choose their priorities, prepare their conversations and act with more precision.
Map your market
Estimate the potential, distinguish segments and spot the companies that deserve a targeted effort.
Spot the signals
Follow account movements, news, the topics being researched and signs of interest in your offer or in competitors.
Find the right people
Identify the relevant people, their roles and what has changed in the organisation before you approach them.
Act and learn
Focus your communication, campaigns or events on the accounts where a relevant angle is emerging. Use the results you get to plan the next action.
The system is built around your offer, your markets and the questions your team needs to answer. Useful information can be viewed in an interface or received as summaries and alerts.
When the time to act comes, we help you turn this intelligence into relevant targeting, prospecting or marketing activation.
An account is moving. Your team knows.
Imagine an important account you want to win. Several clues appear, but none of them reaches you on its own in a usable form. Here is how a better reading of this account can change your team’s next action.
Let’s talk
What can Market Spy see in your market?
Let’s talk about your offer and the markets and companies you are targeting. We can prepare examples tailored to your situation.
