Starting point
For 10 years, becash SA has supported its retail customers with simple, reliable payment terminals. As its services grew, the company evolved from a terminal supplier into a true partner offering complete point-of-sale solutions. Yet its branding remained centred on the terminal: the overall offer was neither structured nor visible enough, and the promise of local presence, responsiveness and technical rigour struggled to come through.
Solution
To address this, we carried out an in-depth rebrand:
- Brand platform: defining a clear promise, simplifying payments without compromise.
- Creative territory: defining creative territories suited to the company’s positioning for current and future marketing actions.
- New tone: direct, committed and grounded in the field, reflecting its 100% Swiss DNA.
- Visual identity: logo, palette and typography that convey modernity and reliability.
- Digital and physical experience: a website redesign to reflect the structured, technical offer, and production of physical sales materials.
The result? A strong, distinctive B2B brand that brings out local presence, technical rigour and a passion for the field, to “climb the next summits” alongside its customers.
