Campaign · Creative content
Sparking excitement for a major event through creativity
- Client
- Koenig & Bauer
How do you build excitement for a major event? For Koenig & Bauer’s #EQUINOX event, our approach combined an interactive web experience with a series of video content to pique the audience’s curiosity. Visitors are invited to explore video teasers through a virtual banknote. Divided by 9 folds, the banknote gradually reveals key information about the company and the event over the months leading up to the big day.
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